7 Web Design Mistakes That Are Stopping You From Attracting Clients
The main task of website design is to attract and hold the attention of users and encourage visitors to perform conversion actions - subscribe to a newsletter, place an order, purchase or contact the company. In simple terms, each commercial web page should help the business to have more clients, as well as revenue. That is why the portal should not only be aesthetically harmonious, but also convenient for users.However, both beginners and web design professionals often make the same mistakes, which significantly reduce conversion. Trends in the visual design of portals change every year, but blindly following them is not always positive for business. In this article, we will tell you how to avoid typical mistakes and what aspects you should pay attention to first when developing a design.
Website Design Mistake #1: No Goal
Each type of web resource solves specific business on page seo service problems. Thus, an online store is needed for direct sales on the Internet, a landing page can be used as a business card or for collecting contacts, and a showcase site is for a more detailed acquaintance of the target audience with the products of your company. If you do not understand for what purposes you need a site, then it is too early to start developing the design.
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How to define a goal?
Study your target audience, identifying the main pain points and needs of potential customers. Think about how the site will close them. To choose a specific design concept, collect as much data as possible about potential customers: the web design of the site is influenced by the gender, age, interests and activities of visitors.
Analyze the market and competitors' portals. Pay attention to what formats are used in your niche and compare the conversion of different types of sites.
Decide on the budget and time for development. Obviously, an online store with a large catalog and the ability to pay online will cost more than a business card site, and if you need to launch quickly and test marketing hypotheses, then a small landing page will do.
Website Design Mistake #2: Bad Layout
Many people believe that a user who has come to a page from a search or advertisement should be bombarded with as much information as possible, accompanied by animation, video, provocative colors, unusual fonts, and other visual tricks designed to attract attention.
This common misconception has the opposite effect: tired of information noise and confusion, the visitor will close the tab, even if your product would fully satisfy his needs.
For this reason, website development should begin with creating a layout: it will help structure the information and present it to the user so that he falls in love with the brand at first sight. And also – correct possible errors in the design before the final stage of development, saving you a lot of time and effort.
How to work with a layout?
Place individual elements taking into account the F-pattern. According to it, the user's gaze moves from left to right along the trajectory of the letter F. Therefore, the most important things should be placed in the central part of the page, and on individual edges - the lines of this letter - information that will help the user navigate the portal.
Draw individual elements in accordance with the overall design concept of the site or the company's brand book. The portal's appearance should convey corporate values and be strongly associated with the business.
Before you start developing, visualize the structure of your project. Try to make sure that individual sections of the portal follow the user path. This can be done using free online services.
Website Design Mistake #3: Confusing Structure
Ideally, the arrangement of individual blocks and elements, as well on page seo service as the arrangement of sections, should follow the user's path. If a visitor cannot find a section, then in 99% of cases he will think that it simply does not exist, although you could hide it in a drop-down menu.
In addition, the principles of UX/UI design confirm that the overall design concept of any site should be familiar and convenient for users. This means that visitors will look for the navigation menu on the right side of the page, and the company's contacts in the footer of the site. The desire for originality in the arrangement of individual blocks and elements is a common reason for a decrease in conversion.
How to make a website user-friendly?
Place individual elements in places that are familiar to users.
Think about how navigation within the resource will be implemented: the viewing depth and, in general, the ability of visitors to obtain the information they are interested in depend on this.
Before launching your project, perform A–B testing: show the prototype to representatives of the target audience. Analysis of customer interactions with the resource, as well as feedback, will help correct errors at the preliminary stage.
Website Design Mistake #4: Lack of a Unified Concept
All portal pages should be designed in a single style that conveys the brand's values and philosophy. When a user goes from the main page to other sections and discovers a completely different design there, this, at the very least, causes slight confusion. In the worst case, the visitor will think that he has entered a different site and close the tab.
How to make a design consistent?
If the company does not yet have a brand book and identity, then at the preliminary stage it is necessary to develop it: select a color scheme, create a logo, choose font pairs. This will help to draw all design elements in a single style.
If there are identical elements on different pages, the distance between them should also be the same.
If the main navigation is on the left, then it should be placed there on other pages of the resource as well. This also applies to other repeating blocks and elements.
Web Design Mistake #4: Lack of Adaptability
One of the most common mistakes in web design is the lack of a mobile version of the site. Your resource should be equally convenient for viewing and interacting with on any device, be it a wide-screen PC monitor or a small smartphone screen.
If you don’t take care of this in advance, then an attempt to load a resource from any gadget may end in the loss of such a client: the blocks will “move”, the font will be too small to read, horizontal scrolling will appear, and filling out forms and pressing buttons will be frankly inconvenient.
What should you pay attention to in the mobile version of the resource?
To avoid scrolling too much when viewing on a mobile device, place the most important information at the top of the page.
In mobile versions, text is often divided into columns. Check how their size corresponds to the selected font size and whether it is easy to read.
Pay attention to the placement of individual elements when loading the site on devices with different screen resolutions: nothing should move.
Be sure to load the project from different devices and browsers to make sure everything works correctly.
Web Design Mistake #5: Bad Shades
The relationship between the perception of individual colors and their combinations with emotional reactions has long been studied and proven. The shades you choose for your website design should be strongly associated with the company, not cause irritation and stimulate positive emotions.
How to choose a color scheme?
Use the color wheel as a guide: it will help you find successful combinations of shades and select contrasting tones.
Consider the specifics of the business: what works well in the entertainment industry is completely inappropriate for financial institutions. For example, banks rarely use red, which causes anxiety, preferring green and blue - colors that inspire calm, confidence and trust.
Don't chase quantity: the more shades you use, the less chances you have to get a harmonious design that doesn't cause visual discomfort. Three main colors will be enough for balance.
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