Look for agencies that have
Be conspicuous: Your audience doesn’t want to guess whether or not your post is paid. Learn from mistakes: Social media influencers and brands that fail to disclose a sponsor regularly face fines from the FTC and get “canceled” by consumers. Copyright and Intellectual Property (IP)Respect content ownership. It protects you from ending up in court.Avoid unauthorized use: Never use unlicensed music, images, or videos.You could be subject to a cease and desist order and an expensive spain dataset lawsuit. Understand fair use: Know when and how to use third-party content legally. Invest in stock images and video: Subscriptions to sites like Shutterstock, iStockphoto, or Envato allow you to license content and avoid issues entirely. Target Audience ConsiderationsYour audience matters–and marketing rules apply.
Comply with COPPA: If your content targets a younger crowd, namely kids under 13, get parental consent before collecting personal data.Be mindful of vulnerability: Avoid exploiting sensitive demographics, protected populations, or minorities with manipulative or aggressive ads. Data Privacy and TrackingConsumer privacy laws monitor how you collect and use personal data. And consumers want to know you aren’t misusing their information.
頁:
[1]