標題: This is an ad that goes one step further [打印本頁] 作者: josepoh943@hide 時間: 2024-3-5 16:23 標題: This is an ad that goes one step further Brand search advertisement: This is a product that displays advertisements using text, images, videos, etc. at the top of the integrated search results when a search portal user searches for a brand name or a keyword closely related to the brand. Most brand search ads are operated using the CPM method, where fees are paid in advance based on the total exposure of the keywords to be operated. Keyword/content search advertisement: When a search portal user searches for a specific keyword in the search box, advertisements matching that keyword are displayed at the top of the search results in order of quality and bid price. It mainly consists of text and images, and can also convey additional information such as price information and location. It operates on a CPC basis, where advertisers pay based on performance based on the keywords and bids they set for exposure.
Google Search Ad Keyword Search Results - Hedley Digital Search advertisement Cambodia Phone Number Data example (Source: Google ‘Search advertisement’ keyword search results) shopping advertisement Shopping advertisement: This is an advertisement that is designed to help users quickly understand product information and has a strong effect on purchasing conversions. It provides product images and specific product information, and is displayed together on the user's search results screen or related content. display advertising General banner advertisement: This is an image-centered advertisement that includes some text, and is advantageous for product groups such as color cosmetics where the visual specifications of the product are important. Responsive Ad: than regular banner ads and combines various text titles, descriptions, and images into various layouts. Based on advertising operation performance, the algorithm finds and exposes the best-performing advertising form. Native advertisement: This is an advertisement that is displayed in areas such as feeds and recommended contents, and is naturally displayed between existing contents.
Not only does it cause less user fatigue compared to other advertisements, but it also has the advantage of arousing the interest of potential customers through content. Compared to general display advertising, it is more responsive to users and can have a greater impact on users' purchasing decisions. Naver Display Ad Exposure Example - Hedley Digital Naver display advertisement example (left: general banner advertisement/right: native image advertisement) video ads Video advertisement: This is a video advertisement that is displayed for about 1 minute on various platform services such as YouTube and TikTok. Social Media (SNS) Advertising Social/SNS advertising: Advertising that appears in the form of text, images, and short videos on social media platforms. Because advertising is exposed in areas closely related to daily life, content can be exposed naturally. Retargeting advertising Retargeting Ads: If a website visitor leaves the page without taking the intended action, products and services are continuously exposed to the visitor.
