Analogous situations also apply

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There is nothing in between. For many, Google Analytics is a tool that is mainly used to measure the number of visits. What matters is that there are as many of them as possible. You don't think about the user's behavior on the website, you don't examine how he browses the website, you don't know where you're missing him. Without data, it is difficult to make good decisions. If you are unfamiliar with Google Analytics, Hotjar, Tag Manager, most of your modifications to the website or offer are based on made-up arguments.

For example, an online store that does not analyze lost carts is a store that, in theory, loses from to of its profit. And although e-commerce is an industry that should go to sleep with a book about Google Analytics, to businesses offering services and business photo retouching card websites. If you do not examine users' reactions to the content presented to them, if you do not know what they are looking for and how they are looking, you will not be able to create effective websites. And will you say there? So let's imagine a situation in which the recipient sees three websites of foreign companies offering the same thing.



Which one will he choose? The one who will simply convince him. “Convinces” is the key word. This trust can be built through meticulous analysis and modification of the website in terms of user experience. # Poor offer When planning a promotional campaign, whether long-term such as positioning or quick such as Google Ads, it is worth considering whether the products or services we offer, the way they are presented, and the communication related to them, give us any advantage over the competition that can support sales. Believing that the current offer will start selling rapidly just by promoting it may not be enough.