Because SEO agencies offering “all-in-one

nesoxon946@fkco

SEO services to businesses are ten-a-penny. While I don’t want to discourage anyone from starting such a business, I had more success when I specialized and offered services in one area. So once you know what you enjoy, it’s time to start expanding your knowledge in that area. Do that, and you’ll soon become what Rand Fishkin calls a t-shaped marketer. You can then begin to carve out a niche for your services. 4. Get clients Now that you’ve learned the basics and honed your skills in one area, you should be ready to start offering services to clients. But how do you find these people? Here are just a few ideas: Freelancing websites Freelancing websites get a bad rap, and it’s easy to see why.


Browse UpWork for a minute and you’ll see that most people have pretty unrealistic indian phone number expectations. Here’s the kind of thing I’m talking about: But if you’re willing to spend a bit of time separating the wheat from the chaff, it’s possible to find some great clients on freelancing sites. How do I know? I found my first ever SEO client on People Per Hour. This wasn’t a one-off $50 job either. I ended up working with that client for a few years. And while I never did put them on a retainer (yes, slap my wrists), they were sending work to the tune of around $25k/year at one point. Cold calls or emails I could never bring myself to do cold calling. I did it many years ago when trying to get a non-SEO-related business off the ground and found it soul-destroying.



I’m extremely introverted, so it’s pretty much my worst nightmare. That said, cold calling/emailing still deserves a mention because it works. How do I know? Because it’s just a numbers game. Think of it like this: You send 1,000 cold emails 50 recipients agree to a call 5 calls convert Given that most SEO professionals charge $500-$1,000 per month, five conversions are worth between $2,500-$5,000 per month. If we assume that clients stick around for an average of 6 months, those five conversions are worth $15,000-$30,000. That probably doesn’t sound like a life-changing amount, but again, it’s a numbers game. If you know that every 1,000 emails bring $15k-$30k in revenue, all you have to do is scale: 2,000 emails = $30k-$60k 5,000 emails = $75k-$150k 10,000 emails = $150k-$300k … you get the idea.