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Their buying journey through educational and valuable content, slowly walking with them through their awareness, consideration, and decision-making phases of the buyer's journey. It's a sound strategy that aligns with modern technology and the current personality of the market. However, it's getting old, oversaturated, and impotent. How many blogs do you think are drafted on a given day? As of March 2019 4.4 million blog articles are published every day.

The Tide is Shifting Content is still king, but it's moving toward quality instead of quantity. With inbound marketing methods one must create a steady flow of content for every stage in the buyer's journey that is intended to aid customers philippines photo editor through their own research, moving them towards a conversion/sale. madmen1 But what about customers who don’t know enough about their problems to begin researching? What about customers.



Who don’t know they have a problem yet? Inbound is fantastic for those who know their problems and are motivated enough to look for solutions. However, a vast majority of potential customers don’t have the knowledge to identify the problems they are having or are not properly motivated to begin researching solutions. This is where the state of modern marketing is evolving: to bring more knowledge to the customer about identifying problems and motivating.