The good news is that because you’ve already

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Created a data-driven outline, there’s no need to concern yourself with “sprinkling in keywords” or anything like that. Just write and fill the gaps. How to optimize your blog posts for SEO Most of the hard optimization work is already done by aligning your blog post with search intent and taking a data-driven approach to the content itself. But it’s worth making a few more optimizations to give your post the best shot at ranking in Google. Here’s a quick SEO checklist you can follow for each post you publish to put the icing on the cake: Include your keyword in the title Keep your title tag short Use an evergreen URL Craft a compelling meta description Optimize images Add a table of contents Include ‘linkable snippets’ Add schema markup Add internal links Include your keyword in the title Most blogging platforms like WordPress will wrap your page title in an H1 header, which is probably why including your keyword in your title is SEO 101.


If you’ve read any of our posts before, you’ve probably noticed that we include us phone number list the keyword in most titles. Is this going to make or break your rankings? Definitely not. But every little helps. Just be aware that it doesn’t always make sense to include your keyword exactly as it’s written in your title. Sometimes it’s better to use a variation for improved readability. For example, our keyword for this post is “how to get more youtube subscribers,” but we didn’t use that exact phrase in our title because it’s a listicle. Keep your title tag short Title tags are important because they show up in the search results: Most blogging platforms like WordPress will set your post title as your title tag. That’s usually fine, but if your title is particularly long, it might get truncated in the search results. Is this always a bad thing? Not really, but it’s often wise to nip it in the bud.



You can do that by creating a shorter version of your post title to use for the title tag. That’s what we did with this post: SIDENOTE. We’re using Yoast SEO to do this in WordPress. You could also use Rank Math, The SEO Framework, or any number of other SEO plugins for WordPress. If you’re using another platform like Squarespace or Wix, you should have the ability to change title tags out of the box. Recommended reading: How to Craft the Perfect SEO Title Tag Use an evergreen URL Have you ever seen a search result like this? The title says the post was published in 2021, but the URL says 2017. So which is it? If we plug that URL into Ahrefs’ Content Explorer, we get our answer: the post was originally published in 2017 but updated in 2021.