You can see how many people took

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Let’s go over the different types of standard reports. Realtime reports The first type of standard reports in GA4 is Realtime reports. These reports show you a live feed of what’s happening on your website. To start with, they let you see how many users are currently on your site. You can then view other reports showing where those users are located, which channels they found your site through, which pages they’re viewing, and more. Acquisition reports Most of the standard reports are divided up between the four life cycle stages: Acquisition, engagement, monetization, and retention. First, we have acquisition reports. These reports focus on which channels help you get the most users and traffic.

Within these reports, you can also see things like sessions,  Belgium Phone Number Data engagement rates, and more. There are three tabs in the “Acquisition” section: Acquisition overview, User acquisition, and traffic acquisition. Each of them have different charts and graphs, but they all serve the purpose of showing you which channels are driving leads and traffic to your website. Engagement reports After acquisition comes engagement. Engagement reports show you how users are behaving on your website. There are a few different types of engagement reports. You have an “Overview” tab, and also tabs for “Events,” “Conversions,” “Pages and screens,” and “Landing page.” All of these reports help you view user activity and site interactions. Basically, they help you understand what people do once they’ve found your website.



A specific action like viewing a page or promotion, as well as how many converted into leads or customers. This gives you an idea of how effective your web design and content is. Monetization reports The next stage of the life cycle is monetization. Monetization reports are all about the sales and revenue you drive on your website. As you might expect, this type of report is most relevant if you have an online store. Not counting the overview page, there are four pages in this section: “Ecommerce purchases,” “In-app purchases,” “Publisher ads,” and “User purchase journey.” These pages let you see what products people are buying on your website and your mobile app (if you have one).