The company recently acquired LinkedIn Ads

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The company has expanded its ad business to more than $30B per year, and by 2024 it is expected to capture nearly 13% of the U.S. digital advertising market. Talk Business With Microsoft Microsoft is making its presence felt in digital advertising as well. , which became a significant player in the B2B market. With access to more than 610 million professionals, Microsoft can now offer advertisers a larger pool of potential customers and gain insights into their behavior. LinkedIn offers exclusive advertising targeting capabilities not available on any other social platform. It allows you to specify key identifiers such as job title, seniority level, and industry, so only the most relevant ads are served to your intended audience.


Microsoft has also been making major investments in its search engine, Bing. In 2018, Microsoft invested heavily in developing a more intelligent and user-friendly search experience for users across devices, making it a viable option for advertisers looking Algeria WhatsApp Number to reach new customers. Since then, Bing’s market share has grown from 5.79% to nearly 9% of the global search market, while market-leader Google has a share of around 83%. In December 2021, Microsoft made a strategic move by acquiring Xandr—an advanced programmatic advertising platform owned by the telecommunications giant AT&T. Through Xandr’s data-driven technology platform, advertisers and content holders can join forces and construct powerful first-party ad solutions across a vast network. With this move, Microsoft opened itself to new big partnerships like the one with Netflix.



The new Netflix Basic with Ads tier is powered by Microsoft + Xandr’s full-scale technology platform. Microsoft’s ad properties include Bing search, Xbox, MSN, and many other websites that use Xandr to sell digital ads. TikTok Is Here to Stay TikTok is making a big splash in digital advertising. It’s estimated that by 2024 TikTok will exceed US$8B in ad revenue—putting it firmly in fifth place for market share behind Microsoft (LinkedIn). TikTok, as a newcomer to the advertising world, has made significant progress in ensuring advertisers experience an effortless process. Similar to Meta Business Manager’s interface, TikTok has its own pixel that can be installed on websites for optimization of information gathering purposes. TikTok’s growth is largely due to the platform’s ability to reach younger audiences and create engaging content.