Similar to provoking enthusiasm as we discussed earlier provoking

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FOMO is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again theyll be mighty quick to hop on the bandwagon. One of the best uses of FOMO in your CTA is to mention a sale or promotion that your company is holding and which wont last forever. call to action  Screenshot of an ad with .


CTA for shop now You probably get emails with this sort of messaging all the time I know I sure do. Im talking about messaging like Shop today Sale ends on Monday perhaps during a threeday weekend. Or Laos Phone Number Data even buy now while supplies last during the holiday season. Its tough to ignore a prompt like that especially during a timesensitive underthegun type of situation e.g. the Christmas season.  fear of missing out in your CTA is sure to get you some additional clicks. Match CTA to device type Creating a killer calltoaction is important thats no secret.



But I also urge you to consider customizing your CTA based on the device being used by your audience. Google considers desktop and tablet as the same device since the screen sizes are roughly the same. People also use them for search in similar scenarios. For example someone sitting on the couch at night sees an ad on TV for a product theyre interested in. Its common for them to grab their laptop or tablet and search for more information on it.