The user and collect information

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Something every time! You have to restrict your target group more and should only target users who have accessed specific pages. In Google Analytics you can see which pages have a high conversion rate. To do this, click on “Goal URLs” under “Goals” in the “Conversions” section. pasted image This report shows you which pages your visitors are converting on. pasted image Does the majority of your traffic convert in a particular blog post ? Maybe it's a landing page with a lead magnet. You now have to find out which pages ultimately convince. Pay attention to every detail. Then open the “Behavior Flow” to find out how your website visitors behave.

pasted image From this report you can see which page the user visited before the conversion. Do you notice any patterns, trends or particular aspects? Record these in writing. You can use the information collected to assess the philippines photo editor intent of your visitors. For example, if you notice that users first read a blog post, then open the product overview and then land on the price overview, you can assume that this user is interested in your product. Why? Because he inquired very carefully about your product. You can now use the insights gained to create a very targeted target group for your advertising campaign.

       

Create an audience funnel Now that you know why precise audience targeting is important and have the necessary data, you can create an audience funnel on Facebook. With this funnel you can accompany users from the first brand perception to the purchase. A sales funnel looks something like this: pasted image First you have to attract new prospects who don't yet know your company. To do this, you can use saved target groups and place brand advertising. You then need to retarget these users with a remarketing campaign to collect leads. And then you run very targeted advertising campaigns to complete the purchase. These campaigns target.