URL to set internal link

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A collection of content that is divided into a main topic (=pillar content) that summarizes content according to the theme of the content and subtopics (=cluster content) that explain the main topic in more detail, and that the main topic and subtopic are interconnected with internal links. is. By being aware of topic clusters, you will be able to convey content that follows a theme to your users. Also, since the internal structure is organized, it will be easier for search engines to rank you highly. Topic cluster example For more information about topic clusters, see this article. Introducing implementation methods and benefits Introducing implementation methods and benefits Have you ever heard of topic cluster strategy.

A topic cluster refers to a collection of specific topics within a site. By implementing Oman Phone Number Data a strategy that utilizes topic clusters on your site, you can organically connect related content... Examples of how internal links improved ratings Below, we will introduce examples that actually led to an increase in inflow. Extracting issues from the corresponding site This site is a mail order site based in Kansai. Although it was distributed nationwide and had regional pages for each prefecture, it did not receive any attention at the time of site creation, and the pages were hidden deep within the site, with no direct links.



As a result, organic search traffic is almost 0. When checking the index status, the problem was that it was not indexed, there was a lack of internal links, and the crawler was not able to reach the target page . Illustration! Measures to strengthen internal links In this case, there was only a link to the regional category page that bundled the pages for each prefecture, and there were no links connecting to each prefecture. ideal internal link At this point, we decided to strengthen our website by placing links to each region's pages in the footer of every page. footer This measure not only made it easier for crawlers to move around, but also made it easier for users to find the page they were looking for. Inflows have increased since the link was installed. After the link was installed, local pages that had not been indexed were now indexed, and organic search traffic began to be measured. Improving organic search traffic This case can be summarized as follows.