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In most cases, the fields to fill in are the same title, advertising text and URL (a bit like Google Ads). For each ad, a preview is available in the interface. Microsoft Advertising also offers the option to add extensions to ads . These are intended to provide additional information to Internet users, with the aim of increasing the click rate. These extensions may concern displaying the price directly in.
the ad (only for ads that appear at the top of the Bing SERP); the display of a telephone number (the same for all users); adding a visual element next to the ad; taking location into account (which makes it possible BTB Directory to display the address of the point of sale closest to the Internet user, as well as a local telephone number); adding an additional text extract; adding one or more links.
which allows Internet users to access specific pages of the website or online store); highlighting positive reviews submitted by customers; promoting apps directly in ads; the display of a dynamic site extract (to highlight the products sold on the site).Define your bidding strategy Bidding strategy is one of the keys to how Microsoft Ads work. It's about adjusting your budget to your goals and targeted keywords.
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