Native Advertising It is a form

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The ability to use multiple online channels at the same time email marketing, social media ads, display, etc. The levers of marketing performance When it comes to the use of the term “Performance Marketing”, there are several areas within digital marketing that use it, but differ slightly from each other. Affiliate Marketing Affiliate marketing is more related to any type of marketing that is affiliated with the advertiser and paid after the desired action takes place. This usually involves partnering with coupon, loyalty, review, and incentive sites. It's a form of paid media.

That, unlike display or banner ads, doesn't actually look like ads.  of paid media that, unlike wedding photo editing service  display or banner advertising, does not actually look like advertisements and tends to follow the natural form and function of the site on which it is placed. Sponsored content Mainly used by influencers and content sites, this type of performance marketing involves a post or article dedicated to promoting a brand and or product in exchange for some form of compensation. Social media marketing This type of marketing performance consists of using social media to gain traffic, notoriety, etc.



How to establish a good performance marketing strategy? Set clear, measurable goals It is crucial to specify from the start the objectives to be achieved as well as the indicators which will serve as references. Since payment depends on them. Set the payment model For a performance marketing campaign, everything will depend on the conversion, so it is necessary to clearly define the payment model used which are CPL cost per lead CPA cost per action or cost per acquisition CPC cost per click Create optimized landing pages The conversion usually ends on a landing page.