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Microdata is a form of the above structured data but this form works with HTML. Schema.org is a collaborative effort that contains predefined definitions for microdata tags. Sample code div itemscope itemtypehttpsschema.orgBook span itempropname Uzziniet SEO Schema.org strukturtie datispan span itempropauthorFelix Collinsspan div Schema and Open Graph Open graph is a Facebook markup tool that analyzes information to determine image selection or display descriptions. Schema is more detailed than Open Graph. Although they can be used together Open Graph is not a suitable replacement for Schema. Top SEO Tactic Schema Structured Data A schema describes several data types. Structured data can be labeled in many different ways and types. It is often used to provide information about Events People or persons Places Goodsproducts Companiesorganizations There is a complete list of items that can be highlighted using the scheme.


All information types that can be marked with Schema have properties that can be used to provide highly descriptive snippets of elements. For example phot editor an event can be classified as a theater event or a business event. The boive work. Schema equipped search engines Most search engines use Schema. It is recognized and maintained by Bing Google Yahoo and Yandex. These search engines flag this information to make various changes to the SERP. It is not known if Schema affects SERP ranking. Its not certain whether markup improves rankings but there have been indications that it affects clicks with rich snippets. Schema and structured data RDFa and JSONLD can be used with Schema but mircoformats are not supported.



External resources A Bing resource that describes how it supports structured data. Bings Guide to Website Tagging Official website. Here you can find the latest updates a guide to implementing the scheme and frequently asked questions. Schema.org BuiltVisibles guide to generating rich highlights. Rich highlights Cookies Everything you need to know Guide Everything you need to knowWhat is Search Engine Optimization Felix RoseCollins Felix RoseCollins Jul min read Introduction Search engine optimization SEO is a marketing tactic used to improve the organic appearance of a companys website on search engine results pages SERPs. Results are achieved by customizing or adding search engine sensitive elements to the website. Basically SEO is the development of specific content to increase and improve the quality of visitors to a website.