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For example, for one of the startups we attracted 200+ applications through Target in three days of work .” Retargeting Retargeting is the display of advertisements to those users who have already visited a certain website, visited a company office offline, or viewed a certain product. Such ads are shown in Yandex search results and on partner sites. Such advertising is also shown on social networks. Retargeting can be set up in social media advertising accounts.
For this purpose, there is a retargeting pixel - a special code that is built into the site code. Using a pixel, you can track visitor actions and make advertising more accurate. Retargeting on VKontakte America Cell Phone Number List It’s not always possible to say for sure whether we see retargeting or not - they usually look like simple ads. But if, before seeing this or that advertisement, you visited the advertiser’s website, most likely this is it.
Retargeting is usually divided into: search - ads are shown in search results; banners - on social networks and websites; mobile —advertising mobile applications in third-party applications or on other platforms; video advertising - Youtube and TikTok (but you won’t see them in Russia anymore). For retargeting to work, you need to collect a user base that will include people who have already dealt with you and your ad (they went to the site but didn’t buy anything, put the item in the cart but didn’t come back, etc.
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