What are the importance and benefits of

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Scent marketing? Meaningful scents allow stores to create emotional connections with customers, in addition to offering the following benefits: 1- Linking memory and emotion. Unforgettable scents make customers remember your store. 2- Deliver value and drive sales. Customers spend more in a store that smells good. 3- Build loyalty to the brand and image. People can associate smell with memory. 4- Depending on the size of your store and the method of scenting, spreading perfume can cost between 100 to 1000 pounds. Businesses with a small budget can easily start with a distributor and essential oil and see greater customer satisfaction and more sales. About the science of smell The sense of smell is our oldest and most developed sense.


It is processed by the limbic system, which is on the same side of the brain where emotions and memories are held. An adult can distinguish between 10,000 different smells, and our bodies phone number database produce scent neurons every few weeks to make sure they are doing well. Unlike our other senses, smell travels instantly through different parts of your brain rather than processing it centrally first. It's useful to know the physiology of how we process smell, because it holds answers to the psychology of smell, which is where things get really interesting.

   

The sense of smell is most closely associated with memory. When you deeply inhale your morning coffee, the aroma of those freshly roasted beans seeps into parts of the brain responsible for processing emotions and memory. Our other senses don't work the same way. This is why smell can trigger a happy memory more quickly than touching a hot cup of coffee or tasting that first sip. Scientists suggest that there are a number of reasons why our bodies process smell differently than other senses.