What does a social media manager do

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Social media has become a vital aspect of digital marketing. With over 3.6 billion people using social media worldwide as of 2020, it’s easy to see why it has become an essential part of doing business. Social media channels from Facebook to TikTok can give you the chance to improve brand awareness and generate leads. Though these platforms are designed for everyone to use, the social media manager role requires a huge range of training and experience — and you’ll probably find that you need a professional to achieve your social media potential. As Fast’s director of content marketing, Matthew Kobach, explains, a great SMM will span marketing, communications, branding, customer service and content creation.

House of Wise founder Amanda Goetz agrees with him: SMMs are marketing’s future latestdatabase.com CMOs. Whether your business is on the hunt for someone to run your organic social media marketing, or you’re thinking about entering the field yourself, we’re here to help you understand the most important skills for a social media manager.  A social media manage runs a company’s organic social media. They might also be known as a social media coordinator, social media marketer, or community manager. As a social media manager, “you are definitely wearing lots of different hats,” freelance social media manager Yi Chen told MarketerHire.



"You are definitely wearing a lot of different hats." In terms of the job description, a social media manager is responsible for creating, monitoring, and measuring a brand’s social media presence. This includes planning and posting great content, crafting a brand presence through comments and stories, and collecting and leveraging social media metrics. Though the general public often confuses social media management with entry-level work, the role is far from junior. A social media manager “must use prowess and experience to create a precise social strategy,” Anna Rose Iovine wrote in the Columbia Journalism Review, “but make it look so easy that an intern could do it.