founder of MotionCue digital media agency For social monitoring and listening,

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Chyketa said social media management tool Buffer makes it easy to schedule posts, track the performance of branded content and manage accounts. “Buffer has gone through a massive revamp and is very intuitive to use,” added Choudhary. "It will suggest times of day you should post on each channel, and there's even a great preview option." Another option is the Hootsuite dashboard, which also helps, says Osama Khabab.


Taller recommends the social media and network monitoring tool Mention B2B Email List for scheduling and monitoring. Workflow Automation Marketers hate silos, right? This is where workflow automation comes in. Online automation tool Zapier helps connect over 1,500 apps, including Gmail, Slack, and Mailchimp, and is highly recommended by marketers. Chyketa says this allows her team to automate manual tasks and save a lot of time, and marketing consultant Vishal Srivastava says Zapier helps create a more comprehensive view of the buying funnel.



Pete McPherson, founder of blogging resource Do You Even, added: “The real reason Zapier is still the number one marketing tool in my stack is that with every new software tool I end up using, I usually do it for a reason. reasons to connect it to Zapier". blog. “Whether it’s ensuring data is integrated with your email provider or updating Facebook ad custom audiences based on external trigger events, Zapier remains a top marketing tool that all marketers should have in their possession.” Cyclr Systems,