“We will not be able to control SEO traffic

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Because it is driven by interests, but we will be able to control what users will receive once they land on our website” Is it indifferent whether someone finds us through SEO on a Tuesday or on a Sunday? Our positioning and ranking will be the same (or similar except for fluctuations in the ranking) but on the other hand, the traffic captured will provide us with more or less value depending on the day. If we are clear about this, we can help them add more value and, on the contrary, boost the worst days perhaps with flash or original offers that cause greater attraction.

But I didn't make this up, or don't they give you special Special Database promotions for going to the club on a Thursday? Or irresistible packs of pizzas at the price of one on Wednesdays? Well, without being exactly the same since in our case we are talking about qualitative and not quantitative data, the idea is to take as a starting point this difference between the value per session between the different days of the week. In the example we see that from Friday to Sunday there is a decrease in the value per session, however the conversion percentage is higher than the rest of the week.



What does it mean? That people come who provide less value, but have a greater conversion propensity. In other words, in an ecommerce it would mean that they buy more but spend less. The motives? Analysts to power! This type of behavior also occurs on a blog, and again you have to know how to manage them to offer content based on it. We can row against the current and try to change the trend with valuable content on the weakest days, or opt for the opposite strategy and take advantage of the pull of the good days to improve. That's your decision.