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發表於 2024-3-4 17:32:44 |只看該作者 |倒序瀏覽
The difference from feed ads is that when viewed from a smartphone, the ad is displayed in a large vertical full-screen format. The feature is that you can use advertising templates, so you can easily post ads. [In-stream advertising] Image source: Specifications for collection ads for the purpose of “increasing awareness” delivered to Facebook feed | Facebook Advertising Guide In-stream ads are short advertising videos that appear before, during, or after the videos of creators who are well-known and viewed on Facebook. If it is less than 15 seconds, you can skip it after 5 seconds, if it is more than 15 seconds, you can skip it after playing for 15 seconds. [Collection Advertisement] Image source: Specifications for collection ads for the purpose of “increasing awareness” delivered to Facebook feed | Facebook Advertising Guide Collection videos are an ad format that combines cover images and product images.

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Ads can be displayed without any discomfort In-feed ads (ads displayed in a list of posts), which are common in SNS ads, have the same format as regular posts and stories, so they don't feel as unnatural as "this is just an ad!" Since the viewer sees the advertisement naturally and with less stress, it can be expected to have the effect of increasing awareness, making comparisons, and promoting purchases. We can expect to acquire new customers through dissemination. If you can successfully manage your advertising on highly disseminated SNS such as X (Twitter) and TiKToK, you will be able to proactively reach out to not only actual customers but also advertising customers. There is also a good chance of acquiring new customers from a wider range of people than expected.
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