Flashing Animated Ads Auto-Playing Video Ads with Sound Postitial Ads with

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If there’s a match, Chrome hits the ads on said page with a big stiff arm to the chin and sends the searcher on her merry way, free to browse obstruction-free. For those browsing on a desktop, ad block notifications will look as they currently do on Chrome; if you’re using an Android device, you’ll see a message bar at the bottom of your browser that looks something like this: chrome ad blocker mobile display Let’s take a closer look at the types of ads that Google has deemed problematic.

Ad Blocker: Desktop Edition In keeping with the general theme Benin WhatsApp Number of mobile centricity (from mobile-first rankings to page speed updates designed to improve site experience on hand-held devices), it makes complete sense that Chrome’s new ad blocker doesn’t do much to kill bad ads on desktop. desktop ad formats blocked by chrome's ad filter That being said, the Coalition for Better Ads has identified the following desktop ad experiences as problematic: Pop-Up Ads Auto-Playing Video with Sound Prestitial Ads with Countdown Large Sticky Ads If you’ve ever had the unfortunate luck to come across one of these suckers, you know how annoying they are.





I’m particularly stoked that large, sticky ads have been deemed too disruptive to exist; you can click out of a pop-up, but without an ad blocker there’s no way to escape a big stupid bar that follows you as you read. Thanks, Google! Ad Blocker: Mobile Edition And now for the piece de resistance… mobile ad formats blocked by chrome ad filter As you can see in the diagram above, Google’s focus on cleaning up the mobile browsing experience is glaring. The ad formats that the Coalition for Better Ads and Google deem bothersome enough to block on mobile devices moving forward are as follows: Pop-Up Ads Prestitial Ads Ad Density Higher than 30% .