Train ad platforms on the best leads for your

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Automation and reporting trends Key Takeaways Integrate sales and marketing data Use reporting tools to unify data across platforms Understand cookie consent banners *Insights from Nolan Barger, WebFX’s DataTech Solutions Technical Lead 23. Integrate sales and marketing data Syncing sales and marketing data helps you drive better leads, close leads at higher rates, and determine which channels are best for your omnichannel marketing efforts. Platforms like Facebook and Google Ads have recently introduced the ability to feed them offline conversion data (typically sales data logged in your CRM). And with Google’s third-party phase out, first-party data from your CRM and other marketing tracking tools is extremely important.

Expert insights from nolan headshot Nolan Barger, DataTech Solutions Brazil WhatsApp Number Data Technical Lead, WebFX WebFX’s DataTech Solutions Technical Lead More than ever, your business is going to need to rely on your owned, first-party data to drive your marketing strategies, reporting needs, and campaign targeting. This is why marketing technology investments have skyrocketed in recent years. The data you collect is going to have a direct impact on the results you see from your marketing investment, more in 2024 than ever before.



Embrace the future of digital marketing by integrating sales and marketing data so you can:  business Remarket to users currently in your pipeline with programmatic ads Generate clear-cut reports on the ROI and profitability of your marketing And more Expert insights from nolan headshot Nolan Barger WebFX’s DataTech Solutions Technical Lead To date, syncing this data to your ad platforms is one of the highest-impact wins I’ve seen across our client base, and I anticipate the value to grow as more and more browsers crack down on data privacy and the use of third-party cookies.