Google tools are very helpful for identifying

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This way they can also point out obstacles to your projects. Evidence: Research practical examples, best practices and references, for example to an SEO book and internet sources. You can even get them from Google itself, for example: developers.google.com and from webmaster-de.googleblog.com . This way you can easily prove why a certain feature is necessary for SEO and you already have an idea of ​​what is possible. Tip: technical problems. It's best to use them to precisely describe difficulties and pass them on to the programmers.


Example Search Console: In the Index menu under Coverage you will find Special Data a classification of the pages that are known to Google. In the overview they are sorted according to their indexing status. Indexing status of excluded or invalid pages can be convincing as an important SEO measure The classification according to pages with errors or excluded pages shows starting points for SEO improvements. The valid pages are the ones that Google indexes. Clicking on the points displayed reveals possible problems. In this case, pages are excluded from indexing because of 404 errors: Here, links point to pages and duplicates that robots.txt blocks.



Bug fixing as an important SEO measure to convince In the example, increasing technical and content-related problems are hindering SEO performance. The GSC lists the causes - clicking on it reveals further details that you as an SEO have to evaluate and resolve. Another helpful tool is Google Page Speed ​​Insights with its assessment of page loading speed (an important ranking factor). Page speed as an indication to convince with SEO measures The Google tool rates the page loading speed as very low with 19 out of 100 possible points.