Emilio González Nosti, psychologist of the women's soccer team

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Architect in a family of architects, his compulsion for sports and psychology has not understood the sagas that revolve around his life. Trainer, coach, successful writer... the most media-friendly facet has come to him as a psychologist for the women's soccer team, "a winning team." It is difficult to catch him outside of a transfer, “I am in Las Rozas, I am leaving for Italy, then Switzerland, then Las Rozas and returning to Asturias” (…) “I have more Iberia points than the President” jokes Emilio – Emi – González Nosti, (Candás, Asturias, 38 years old), psychologist of the women's soccer team. Talking to Emi is talking about sports but also about strategy, leadership and even business. Almost a year ago, in one of his twitches prior to the World Cup, Luis Enrique introduced the psychologist of the men's soccer team. In that live show, Joaquín Valdés was asked to recommend a psychology book. The recommended one was 'A psychologist on your team' , and its author, our interviewee.

Today González Nosti presents a new book after the success of the first: 'A sporting year' (Tutor Editions). How did this role as a best-selling writer come about ? (Laughs) I always had a lot of interest in writing and disseminating information. I discovered in writing a very therapeutic tool to organize ideas and to de-stress. I wrote the first book in 2020 during the pandemic, and this one, after going through the lower categories of the national team, I have a lot of time in airports, airplanes, in short, traveling and with enough time to organize my ideas and give continuity to the first book. The book, for whom is Industry Email List it recommended? Is it a sports psychology manual? I have tried to make it for everyone who has some interest in sports psychology. Whether they are athletes, coaches, parents of athletes, or people who simply want to improve in certain aspects. It is a book in which I show the topics that I have addressed during a year working as a sports psychologist and what practical solutions I have given to these athletes or coaches.



How was your rise to the national team's first team? I came from being in charge of the lower categories of the Federation, both men and women. Last year I was working from the women's under 23 to the under 15 and from the men's under 21 to the under 15. When the change of coaching staff took place, I already knew Montse from having worked in the house, the rest of the coaching staff also. I receive the call, unexpectedly, because the truth is that I did not count on it, with enormous joy and satisfaction because in the end it is nothing more than working with a team and with athletes who are world champions . It was a great joy. Emi with Montse Tomé, coach of the National Team.  his problem . 3. Hypercontextualize communication To stand out and fulfill its role, the sales team needs to show a difference. If this is important in the B2C universe, in B2B even more fundamental. With six to ten decision makers, the B2B purchasing process is often time-consuming. Each of these people has their own concerns and ways of thinking and the result is the need for personalization and hyper-contextualization.