Even worse was the fact that prospects

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Experiment with Different Offers Stop wasting time obsessing about button colors. Instead, focus on bold, ambitious changes that are more likely to yield greater results. One of the best elements to focus on is your offer itself. Too many marketers force their agenda or goals on prospects, when they should be doing the polar opposite – namely, giving prospects what they want. Here’s an example of an offer we ran for a time on the WordStream homepage: Landing page optimization myths WordStream original offer Now, we thought a free trial was a solid offer. However, we were less than blown away by the offer’s performance.

Conversion rates were average at best.  were requesting frequent help Greece WhatsApp Number Data from our sales team, a clear indication that the benefits of the offer weren’t clear to users at that stage of the funnel. With that in mind, we made a drastic change and switched up the offer completely, creating a free tool that is super-easy to use and shows the value of our software up-front.



Landing page optimization myths WordStream new offer Instead of pushing the sale from the outset, we instead switched gears to focus on what prospects wanted (help with their AdWords accounts). This resulted in a conversion rate increase more than five times better than the original offer. Change Your Sign-Up Flow Sign-up and other types of landing page forms are a common, everyday part of the often-transactional nature of the Web. However, just because sign-up forms are commonplace doesn’t diminish the trust involved, or lessen the potential deterrent that asking for users’ personal information can present.