So when people are able to recognize these emotions

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That often stimulates many emotions and feelings, including happiness, sadness, excitement, and other feelings. in marketing These emotional cues need to be carefully tailored to encourage customers to click, register, or ultimately make a purchase. EFFECTIVENESS OF EMOTIONAL MARKETING Emotional Marketing Important reasons why emotional marketing is one of the strategies that work This is because consumers often feel more comfortable when companies are honest about their emotions publicly. Here are some specific reasons why emotional marketing is an effective strategy for any business.

Emotional Marketing is memorable. Emotional content is often linked to consumers' personal experiences. And people tend to remember ads or stories that relate to their own experiences. Busin BSB Directory esses may create narratives that directly appeal to people's specific experiences and emotions.  They will begin to associate with the brand in their minds. Simple example that can be explained in terms of creating memories For example, Occupation: Photographer hired to take photos and make wedding videos. They may present a wedding presentation for the newlyweds. It tells the love story of a couple with a love song in the background that can create deep emotions and feelings.



This can inspire unforgettable memories for the newlyweds. This connection may result in the bride and groom constantly following this photographer on social media. Or you may hire the same photographer for other jobs in the future, etc. Emotional Marketing can create an immediate reaction. People often have feelings that lead to their opinions about brands or businesses. within the first few moments of interaction with the brand. If the immediate reaction is weighty enough, to make them feel happy or sad They may also be more responsive. This will help consumers know the brand. That it's a brand that makes them feel instantly emotional.