This means that the pages that are not as important

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Write Using Relevant Keywords - Related Search Results If you see keywords in the related search results you haven’t used before, use them in your content. We build the authority of our website and establish our expertise over time and creating good content is a way to do this. It would also be helpful for your visitors to read more useful information relevant to the articles you already have. Conduct A Content Gap Analysis When it comes to content, you don’t want to talk about the same things repeatedly. There’s also a risk for your keywords to self-cannibalize when you do this.

Cannibalization happens when you have a number of the same keywords spread throughout your website. This makes it harder for Google to identify which pages are prioritized. to you might rank higher than the ones CY Lists you want to rank for. One way to know what to write about is to take a look at your competitors’ content. Marketing Miner has a Content Gap feature that shows you the keywords your competitors are ranking for but you are not. These are keyword opportunities that you can tap into to create new content for your website.




Here’s what it looks like: Content in SEO - Content Gap Analysis I did this analysis for a client targeting the US market to look at which keywords their competitors are ranking for. As you can see from the image above, the tool shows the keywords our client is yet to rank for and how well the competitors are ranking for them. When you export the results, you will also see the pages where these keywords are utilized. How To Optimize Your Content For SEO With Marketing Miner - Conduct A Content Gap Analysis This can help you learn more about your competitors’ content strategy.