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Target Your Advertising Take full advantage of LinkedIn’s options to target advertising to hit individuals with the same job description, industry, and geographic location as your buyer personas. 17. Use Images Visual content is processed 60,000 times faster by the brain than text, so enhance your ads with images. LinkedIn research has found that female faces are the most effective visuals to use in paid ads on the network. Due to the small size of the display image, it’s wise to avoid complex graphics.

Write an Eye-Grabbing Headline Your headline space is limited; so focus your Clean Email text on solving a problem or creating an instant rapport with your target audience. The headlines picture below are both highly effective, because they’re targeted to specific groups – job seekers and MBA students. 19. Quantify Your Ad Copy The sentence or two you have to describe your offer are essential. Use the space to convey the power and value of your offer; and quantify the benefit whenever possible, like “100k+ jobs.

Marketer Aaron Burcell recently shared their content experience is key to their dedicated following, which ranges from real-time social voting on proposed products, to very clearly photoshopped images of their product in unrealistic situations: Engage your audience You don’t need to emulate this eCommerce giant’s wackiness, but creating a distinct experience through content is crucial to increase engagement. 2.  and research reports can drive engagement, social shares, and links to your website. In order to position yourself as a thought leader and report the latest industry news before any of your competitors, SEO expert Steven MacDonald recommends marketers subscribe to the following resources: