That means they want to

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See video content from you that’s intimate, authentic, and relatable, so plan your digital marketing strategy for this year with this in mind. The world fell madly in love with live streaming during the pandemic as a way to feel more connected to the rest of the world while in isolation, but going live remains extremely popular even now that the world is opening back up. Tuning in to a live video stream is the next best thing to talking with someone in person, and it can be especially exciting when the experience is attached to a brand you love.

Leverage live video this year to connect to your audience at a deeper, more intimate level you’ll both love. Host live Q&A sessions, broadcast fun product demos, stage special live webinars, and more. The sky’s the limit! Talk to ICTP Conference 2017 an expert State of Marketing Report  Search-Optimized Videos Videos aren’t just increasingly popular with consumers and social media users these days. According to research, pages that include video are actually times more likely to snag a page-one.



SERP ranking, so Google is also leaning strongly in that direction. So definitely include video in your content when it makes sense, and embrace content creation on key platforms like YouTube. This year, you’ll want to get serious about search engine optimizing your videos, as well. Be sure to include keyword-rich title tags and descriptions, as well as create custom thumbnails for your content to help it stand out.